Gadzooks (retailer)
 Commonly used logo | |
_Atlanta,_GA_May_2019.jpg) A Gadzooks store reconstructed for the set of R. L. Stine's Fear Street set at the North DeKalb Mall in Atlanta | |
| Founded | 1983 |
|---|---|
| Founder | Jerry Szczepanski Larry Titus |
| Defunct | March 17, 2005 |
| Fate | Acquired by Forever 21 and shut down |
| Headquarters | Carrollton, Texas |
Gadzooks, Inc. was a mall-based teenage clothing retailer.[1] It was acquired by Forever 21 in 2005 and then shut down. Gadzooks stores had a life-size version of part of a Volkswagen Beetle inside.[2] Dozens of the cars were sawed in half for use as displays throughout its locations during the 1990s.[3]
History
[edit]The company was founded in 1983 as a T-shirt business[4] by brothers-in-law Jerry Szczepanski and Larry Titus, and inspired by the shopping habits of Szczepanski's teenage sons.[5] The first store was in Mesquite, Texas.[6] In order to fill floorspace, the founders displayed an "old, white Volks-wagen bug" in the store.
By 1992, the company had 33 stores in Texas.[6] In 1995, the company became a public company via an initial public offering and within three months, the share price quadrupled from $15 to $61.[6] That year the company had 195 stores.[7] In 2000, the company operated 330 Gadzooks in 35 states.[8]
In 2003, in response to heightened competition, the company retooled, shifting from being a "mini-department store", and dropping its male clothing line,[5] to focus exclusively on 16- to 22-year-old females,[9] which proved a fatal shift in its viability.[1] Gadzooks was one of the first national retail chains to adopt the teenage shopper as its target market.[5]
In February 2004, the company filed bankruptcy and announced plans to reduce its store count from 410 to 252.[10] In March 2005, Forever 21 purchased the chain[11][12] for $33 million.[11][13] The stores were eventually phased out.[4]
References
[edit]- ^ a b Pacheco, George (2022-12-27). "Top 10 Stores From Your Childhood That Don't Exist Anymore". MissMojo. WatchMojo. Retrieved 2022-09-24.
- ^ Nelson, Emily (December 1998). "Underground Tastemakers: Delia's, Gadzooks and Others". Wall Street Journal.
- ^ Lucsko, David N. (2016). Junkyards, Gearheads, and Rust : Salvaging the Automotive Past. JHU Press. p. 44. ISBN 9781421419435.
- ^ a b Starkey, Ted (May 15, 2018). "U.S. chains that no longer exist". Newsday.
- ^ a b c Hartford, James (2003-04-21). "Gadzooks to Only Focus on Teen Girl Consumer". www.sgbonline.com. SGB Media. Retrieved 2022-09-26.
- ^ a b c HOLLANDSWORTH, SKIP (June 1999). "It's Like, You Know". Texas Monthly.
- ^ Lewis, Casey (August 27, 2014). "Where Are They Now: The Great Suburban Mall Store Demise". Vox Media.
- ^ Stevens, Liz (2000-08-01). "GADZOOKS STORES ZOOM IN ON HIP TEENAGERS' FICKLE TASTES\ THE CLOTHING STORE/HANGOUT STAYS CLOSE TO THE CUTTING EDGE, BUT NOT CLOSE ENOUGH TO SCARE AWAY AVERAGE ADOLESCENTS". www.greensboro.com. Greensboro News & Record. Retrieved 2022-09-26.
- ^ "Gadzooks to sell only women's clothing". American City Business Journals. Dallas Business Journal. January 9, 2003.
- ^ "Gadzooks files for bankruptcy protection". American City Business Journals. St. Louis Business Journal. February 3, 2004.
- ^ a b "Mall stalwart Forever 21 files for bankruptcy as e-commerce cuts into sales". Dallas News. 2019-09-30. Retrieved 2020-08-10.
- ^ Lewis, Casey (2014-08-27). "Where Are They Now: The Great Suburban Mall Store Demise". Racked. Retrieved 2020-08-10.
- ^ "Forever 21 wraps up Gadzooks deal". American City Business Journals. Dallas Business Journal. March 17, 2005.